Page Setup

Page Setup is incredibly important, but often overlooked on account of its having no visual impact on the page. All of this happens under-the-hood, and all of it helps to strengthen your site.

You will find the following settings located in the Site Info control pane of most CE2 web engines. Depending upon the engine being used, you may find minor differences.

Page Setup in CE2

Page Title

When it comes to search engine optimization (SEO), there is nothing more important than the Page Title. Do not leave this blank; you will only be hurting yourself. Not only will your page title help to bolster your SEO, but it is also the title by which you page(s) will appear in search engine results.

Your title should include information pertinent to your business such as your name, your business name, your location and your specialties. For example, as a generic, site-wide title, I might title my pages:

Matthew Campagna Photography – Los Angeles, CA – Advertising, Life-style, Portraiture, Still Life, Location Photography

If I were posting a gallery of images from Venice, Italy, I might title the page something like:

Matthew Campagna Photography – Los Angeles, CA – Photos from Venice, Italy

Character Set, Language, Text Direction

These options are included for international users whose languages may require special treatment on the web. For most “Western” users – North America, Europe, Australia, etc. – the default values will suffice.

Meta: Author, Description, Keywords

Meta information used to be important for search engine ranking, but its value has been much diminished in the modern era. Still, information provided here will sometimes be used in search engine listings, and we have also multi-purposed some of this information for use in our Facebook integration.

Author: Your name.

Description: In a a few sentences, describe your site and/or services. Keep it short and to the point.

Keywords: Keywords or tags relating to your craft or services, such as photographer, portrait, landscape, fine art, etc. Keywords should be separated by commas.

Blog Feed

If you have a blog, you can paste your RSS feed here so that your blog feed will be discoverable from your galleries and pages. Entirely optional, but serves to tie your pages back into your blog, strengthening your blog presence overall.

This should be a full URL, beginning with http://.

Google Analytics

Pages and galleries created by TTG plug-ins support integration with Google Analytics to track traffic and other statistics for your site. This requires an account with Google Analytics. If you have an account and have setup your domain for use with the analytics services, you will have access to your Web Property ID, a number in in the format UA-xxxxxx-x. Copy and paste that ID into the Google Analytics Web Property ID field in Lightroom.

Facebook Open Graph Protocol

The open graph protocol allows Facebook to associate information with your page when it is shared, liked or linked on/from Facebook pages. Consider this an important aspect of your social networking strategy. With CE2, setting up the open graph protocol is super easy. Just click on the What is my ID? button and run the app that launches in your web browser. Copy your ID number and paste it into Lightroom. You're ready for Facebook.

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